Defining the Coastal Auntie Aesthetic
Forget the Coastal Grandma—2024 belongs to the Coastal Auntie Aesthetic. She’s not necessarily related to you, but she will give you life advice, a beach snack, and a killer book rec before 10 AM. Whether she lives on the water or just acts like it, this trend is for women who know how to keep it breezy, classy, and just a little sassy.
So… are you secretly a Coastal Auntie? Let’s find out.
What Is a Coastal Auntie?
Think: effortless style, ocean breeze energy, and that confident, cool-aunt-with-good-taste vibe.She’s not just about looking cute at the beach—she’s got range. Thats the true Coastal Auntie
She:
Her closet may include three striped shirts (and counting).
A charcuterie night is hosted as if it were a sacred ritual.
Everywhere she goes, SPF, sea salt spray, and lip balm are handy.
On her Pinterest, you’ll find a board titled “Coastal Life Manifesting.
“I don’t do drama—I do dockside sunsets,” is a phrase she might say.
Coastal Auntie Style Essentials
If you want to dress the Coastal Auntie Aesthetic, here’s what’s non-negotiable:
• Nautical stripes
• White linen or chino shorts
• Straw hats + oversized sunnies
• Casual sneakers or sandals (bonus if they’re boat-ready)
• A giant tote bag filled with snacks and secrets
Coastal Vibes (It’s More Than Just an Outfit)
A Coastal Auntie knows how to live. That means…
• Sunsets > nightlife
• Shelling > clubbing
• Reading > scrolling
• Coastal walks > cardio (unless it’s chasing nieces & nephews)
She’s the woman who brings a cheese board to the beach and makes it look effortless.
How to Embrace Your Inner Coastal Auntie
Want to tap into this Coastal Auntie Aesthetic even if you’re landlocked?
Here’s how to get those Coastal Vibes wherever you are ~
• Start a summer capsule wardrobe (heavy on the blue + white)
• Decorate with shells, vintage glassware, and breezy fabrics
• Create a playlist for beach days or solo morning coffee
• Learn how to make a killer spritz or seafood pasta
• Curate your own “coastal escape” corner in your home
How to Build a Coastal Auntie Wardrobe
Building a coastal auntie wardrobe is all about embracing effortless style and comfort! Focus on creating a versatile, casually chic wardrobe. It’s perfect for beach days and casual gatherings.To begin, we need to stock up on some essential Coastal Auntie Aesthetic clothing pieces. These pieces form the foundation of the coastal auntie wardrobe. They include:
Linen Basics and Nautical Stripes
Linen basics, such as linen shirts and pants, are a staple in the Coastal Auntie Aesthetic. Paired with nautical stripes, they create a classic, timeless look. This look is perfect for a day out or a relaxed evening.
Statement Accessories and Footwear
To elevate our coastal auntie look, we add statement accessories. These include layered necklaces and wide-brimmed hats. Comfortable footwear, such as sandals and sneakers, is also a must-have. They help us achieve a relaxed, effortless style.
Create a Seasonal Capsule Collection
A seasonal capsule collection helps us stay stylish and relevant throughout the year. Let’s break it down by seasonfor the Coastal Auntie Aesthetic.
Summer Essentials for Beach Days
For summer, our coastal auntie wardrobe includes lightweight sundresses, shorts, and swimwear. We can’t forget beach cover-ups and a good pair of sunglasses. These add a chic, laid-back vibe for her coastal lifestyle
Fall and Winter Coastal Style Elements
As the seasons change, we incorporate warmer, cozier pieces like sweaters and boots into our wardrobe. We still maintain the coastal aesthetic by choosing pieces with nautical or natural elements.
Spring Transition Pieces
During spring, we transition our wardrobe with lighter layers, pastel colors, and floral patterns. It’s the perfect time to refresh our look and get ready for the warmer months ahead.
Embracing the Coastal Auntie Lifestyle
Living the coastal auntie lifestyle means finding joy in comfort and nature. It’s about making our lives feel relaxed and joyful. We’ll learn how to bring the coast into our daily lives.
Establish Daily Rituals and Routines
It’s important to have daily rituals and routines. These simple practices help us feel calm and well. Let’s start with morning routines that set a beautiful tone for the day.
Morning Practices for Coastal Living
Start your day with a refreshing routine. Begin with a gentle stretch and then enjoy a cup of coffee or tea outside. Take in the salty air and nature sounds. Use this time to plan your day and set intentions.
“The way we spend our mornings can greatly impact the rest of our day,” says a wellness expert.
“A calm morning routine can lead to a more productive and fulfilling day.”
Evening Unwinding Routines
End your day with relaxing routines. Take a walk on the beach or sit outside to watch the sunset. Enjoy calming activities like reading or journaling to prepare for sleep.
East Coast Influences: Cape Cod and Nantucket Styles
The East Coast, especially Cape Cod and Nantucket, is known for its classic American style. Cape Cod’s architecture, with its simple shingles and white trim, welcomes you with elegance. Nantucket, meanwhile, is all about preppy, refined style with nautical themes and soft colors.
Incorporating Preppy East Coast Elements
To add preppy East Coast flair to your style, try classic pieces like striped tops, tailored blazers, and crisp white shirts. These timeless items can be styled in many ways for a polished look.
By embracing these regional influences, you can make your coastal auntie style more unique and sophisticated. It will truly reflect your personal taste.
Conclusion: Living Your Best Coastal Auntie Life
Please share how you’ll make the coastal auntie style a part of your life. It’s about simplicity, comfort, and joy. With the right wardrobe, decor, and lifestyle tips, you’re on your way.
This style is more than just looks. It’s about a relaxed, elegant way of life and loving the coast. We encourage you to make this style your own, whether you live by the beach or just love the vibe.
The Coastal Auntie isn’t a trend—it’s a mood. And once you tap into her energy, you’ll never want to leave. Whether you’re a full-time seaside siren or just channeling the vibe on weekends, this aesthetic is all about elegant ease with a salty twist.
As you start this journey, we hope you find joy in the simple things. Here’s to living your best life, surrounded by the coast’s beauty and peace!
Ready to take the next step?
Check out my Pinterest board for all the inspo—and don’t forget to pin this post if you’re fully in your Coastal Auntie era.
CLICH HERE TO Check out my Series on how to decide which coastal girl you are
